Popcaan, Beenie Man, Koffee, Sean Paul & More Covers i-D Magazine Jamaicazine Issue

They are excited about the prospect of performing for live crowds and touring again. It came as no surprise that this forward-thinking music icon explained his take on the genre in a way that anyone could easily relate to. Exactly! So even if the sound is nostalgic, or the message is nostalgic, or it resonates with an older era, the vibe is always now.”
Due to the changes that the Jamaican music scene has gone through, people easily identify the new sound as less authentic, and Dre Island says he is a victim of that. Anything. “Hit songs, world traveling, performing in front of crowds again.”

Buju Banton’s faith in humanity remains strong
When tackled with the question, Buju Banton delivered a moving speech, as usual, encouraging the masses to use their independent minds and not be swindled into the herd mentality. Among the plethora of artists he met were the likes of Koffee, Sean Paul, Buju Banton, Beres Hammond, Shaggy, Ken Boothe, Chronixx, Protoje, Popcaan, Skillibeng, Lila Iké, Sevana, Jaz Elise, Yellowman, King Jammy, Shenseea, Beenie Man and believed it or not, even more. I’m a lover of music.”

Sevana says the evolution and how far the music has come is all “thanks to the likes of Protoje, Chronixx, Beres Hammond.” As a veteran and a very successful Jamaican artist, Beres Hammond is one who has always stayed in tuned with the times and enjoyed the evolution of the music and seeing youngsters rise with their new sounds. Jamaican music is a big cycle we’re always adding to.” On the other hand, Chronixx says the genre has transformed from a soul-reaching one to an intellectual one/ This surely enhances how an artist portrays their perspective of the times. “Youths nowadays, we are information junkies. It’s very positive.”
Lila Iké: “I don’t really believe in genre”
What’s interesting is that we see where those “different styles of music” cause these newer artists to refrain from putting themselves in a generic category. You can pick up a copy here. A lot of deep thinking. On how the music scene has changed over his lifetime, Shaggy says, “A lot has changed, but you can’t have evolution without change, you can’t achieve greatness if you just stay in your comfort zone. Louis Armstrong said there is only two types of music. And… a little opera,” the younger creatives unanimously disagreed with traditional genres. So now we can twist it more. Reggae is a message and the music is always evolving. A lot of introspection. The message speaks to the times. Sevana says though it might sound pretentious, she would say she does “honest music.” “I don’t necessarily know how to give it a genre because I don’t follow any of the genre rules,” the “Mango” crooner explained. “2021, man, I’m trying to get back on that road. Give me any track, I can go on it. You can check out the full spread on current reggae and dancehall artists, old and new on i-D’s Jamaicazine: The Utopia in Dystopia Issue. “A lot of pain. A ton of reggae and dancehall artists were featured in the Utopia in Dystopia issue of i-D’s Jamaicazine, and they answered questions about the current music scene in Jamaica and their vision for 2021. Soca. I guess I make good music then.”
This is a popular take among the new generation of artists who have expanded their scope and creativity to include a variety of non-traditional sounds and styles. On how he feels about the current landscape of the music, Beres said, “I never have a problem with any music coming out of Jamaica because the youths are having a grand time doing what they are doing and I am always supportive. “The scene isn’t really stuck doing one thing. Faith in one true and living God of creation. “Reggae is transitioning from a place where it’s hitting you directly in your soul to hitting you in the intellect,” said Chronixx. But I love Chronixx, Proteje, Popcaan, Koffee,” he said. There seems to be a slight disparity with the view on the way the music has evolved between the veterans and the new school of artists. Ishawna. Hope? We need faith man. While veterans could proudly say they make dancehall and reggae music or, in Yellowman’s case, also “Pop. A lot of these young ladies are stepping up,” said Sean Paul. Exactly. Faith in humanity. Less beef, less rivalries.”
Most artists agreed that 2020 was a struggle, but while it was in a way a setback, it also doubled as an opportunity to better their craft. We have to let each generation express themselves in the way they know how.”
Sean Paul talks the rise of females in reggae/dancehall
Sean Paul and Sevana spoke to the fact that more women are rising up in Jamaican music than ever before. You know? A lot of longing as well, due to the curfew. Young. Just name it. He is a lover of music as a whole and the type you can collaborate with no matter what style you dabble in. We started to get a better grasp of the concept of English language. But you know it also circles back, so a lot of stuff from the 80s you kind of hear again now, but it’s been updated. Faith that to rule my people with fear, which is the greatest invisible weapon, will be extinguished. Faith that each man and each woman will question everything. I represent music. Making a lot of music.” Jaz Elise says the emotional and mental toll that 2020 took is evident in her music. She views Jamaica as her Utopia. Faith that the complicity that’s pervasive will one day be no more. For example, Shenseea says, “Dancehall’s different – everybody grows, finds new ways, technology changes, but we’re still incorporating our roots into the music.” However, John John, son of the legendary King Jammy, who says he does “hardcore dancehall” music and “never stopped,” believes that “The youths don’t really know the roots.”

Protoje says Jamaican music is cyclical and that just like fashion, some aspects of it seem to resurface over time. We’re making our language now.”
Koffee on the evolution of reggae music

Koffee, who seems to be a favorite among the veterans, tells the mag that “The sound evolves with the times. I love the new generation, people like Skillibeng, Koffee, they’re making disruptive music.” Meanwhile, Yellowman believes that “The youngsters, they do music only for themselves and one set of people. The images were shot by Gray Sorrenti on her iPhone 12 Pro Max when she traveled to Jamaica in the winter of 2020. I want to get in that tour bus, and I want to see people and watch them enjoy my music, and talk to people and just, you know, have real life interactions,” Lila Iké told i-D. Gary Sorrenti wrote an extensive article featuring the top artists in Jamaica right now after he visited the island in late December to interview and get shots of them. God is good.”
These artists agree that other than the amazing food (and I truly am drooling as I think about it), Music and the unparalleled energy is the best thing about Jamaica. There’s a lot of unity. There’s a lot that is missing in our social life, that I’m feeling, that is in my music.”
As they all look on to the future, artists were asked about their hopes for 2021. “I’m very proud of the ladies stepping up. Almost all the artists agreed that the current music landscape in Jamaica is much more diverse than it once was. Rap. Similarly, Jaz Elise called the music scene “dynamic” and says she does “every kind of music,” while Shenseea told the publication, “I make everything. The good music and bad music. Back in the days we did music for everybody. No matter how much reggae and dancehall sounds evolve, they will always be a part of the DNA of the famous island, and these sounds will no doubt continue to impact the rest of the world. I just make music that my soul wants me to make. Faith that the people will have faith in themselves. No divisions, no segregations. Shenseea, Koffee, Spice is doing her thing as usual. There is a difference,” the famous singer said, echoing the opinions of young artists like Leno Banton, Rosh Rebel, and more. Dancehall. “I’m not a man of hope, I deal with faith. “The sound of Jamaican music evolves all the time. “Faith in the people. I represent music entirely. You know what I mean?” Buju said. While some appreciate what the youngsters in music are doing to be more inclusive, others believe they have ventured too far from the roots. While the genres were historically dominated by men, it is clear that in a few years, that will be a thing of the past. “I’m a Jamaican, so the majority of the world when they hear Jamaican music they think of reggae, but I am not a reggae singer. More women pushing forward than we’ve ever seen in the history of Jamaica. Old. Give thanks for evolution, ’cause that is good and it is necessary.” Protoje seems to be all for it as he describes the music scene in Jamaica right now as “Very vibrant.” “There are so many exciting artists working in different styles of music,” he says. You know? R’n’B. Even now. Reggae. Shenseea admits that while she hasn’t been writing as much, she has “been reading, watching, learning to dance” and “making improvements.” Meanwhile, Protoje says he spent the year “basically living in the studio. Vanessa Bling is hoping for a “A Covid-19 free world,” she says. Sevana says the music scene is “the most diverse it’s ever been. Lila Iké even said, “I don’t really believe in genre. Afro. I am a singer who sings reggae. A lot of love. One thing that is also prevalent is the evolution has been quick-paced and inspired. “They say I’m not authentic reggae as they know it, but the message is authentic, I just fusion the sound. Pop.